Designers of Muslim fashion clothing praises London’s first Modest Fashion Week for putting hijabs and long hemlines in the spotlight.
The modest Muslim Hijabs on display at London’s first 'Modest Fashion Week.
Muslim-friendly ‘modest’ fashion first of its kind show is taking place in London.
Fashion week in London every year sees models parading down the runway in a series of eye-wateringly low necklines and short hemlines.
This year the Centre stage attraction is taken by Muslim hijab put on display, this weekend with the capital's first ever Modest Fashion Week (MFW) at the Saatchi Gallery.
About 40 designers from the Muslim ad western countries showcased scarves, hijabs and loose-fitting maxi dresses at the two-day event organized by Haute Elan, who claim 'modest fashion' is one of the fastest-growing consumer markets.
According to the UK Apparels running e-market retailer, the fashion show, described as a 'new and exciting addition to London's fashion calendar', first ever Muslim hijab cat walk which aims to give a platform to brands that cater for religious women and those who prefer to dress modestly.
Muslim community members along with fashion fans praised the show for 'sending a positive message'.
Event entrance ticket which charged up to £100 for tickets, featured shopping, cat walk fashion and modelling shows, talks and workshops, as well as networking and trade discussions.
The fashion shows featured designs from top brands which launched just last year and produces 'modest, modern and fashion-forward Muslim clothing'.
Fashion house Amirab's look in Africa Fashion, founder Roda Abdi claim modest fashion as: 'Making sure length of the clothes is appropriate, not sheer, and no exposure of additional skin which would make the clothes unsuitable for modest wear'.
The success of UK's first luxury hijab' also praised high street stores like Debenhams and other top UK brands for stocking modest designs, adding: 'I believe in the next four to five years this will be norm.'
Dina Tokio, blogger for hijab and modest Muslim clothing who has more than 1 million Instagram followers, praised the event as 'revolutionary'.
She claimed in an interview for Blogosphere magazine, 'I feel like brands are coming on board with diversity now and I think that it’s down to social media and how much talent there is out there.
'I want to show that you can coincide faith with fashion and that there are Muslim women who actually represent that.'